HCS- School Theme

The design process for the HCS theme logo, centered around the theme "True Story," aimed to capture the attention of the high school. The objective was to create a logo that would resonate with high school students, and reflect the scripture chosen for the theme. I researched popular design trends among teenagers, explored various visual elements, and considered the target audience's preferences.

To achieve the desired aesthetic, a minimalistic design with a touch of edginess, the team decided to incorporate a grunge typeface into the logo. This choice added a sense of authenticity and “old style”, perfectly reflecting the spirit of high school students. The selected font was intentionally distressed to enhance its grunge appeal. The overall design concept revolved around simplicity, with the focus on the font and the phrase "True Story," which captured the essence of real-life and the theme of scripture.

The deliverables for the HCS theme logo design included various formats suitable for different applications. The primary deliverable was a high-resolution digital version of the logo, ensuring its versatility across different mediums such as websites, social media platforms, and promotional materials. Additionally, the design team provided vector files to ensure scalability and adaptability for print purposes, enabling the logo to be used on merchandise like t-shirts, hoodies, and other apparel for spirit days or field trips.