The goal of the design process for the Amethyst Bay banner was to show how relaxing and high-end their spa packages are. The main picture is of a calm woman getting a neck massage, which invites guests to relax and be pampered. The Amethyst Bay logo is prominently displayed next to the image, and the phrase "be spoiled" is elegantly written below in the brand's soothing colors. The chosen color scheme, which was based on the amethyst gemstone, makes people feel calm, and the elegant font adds a touch of class. The banner design successfully conveys the resort's commitment to providing a pampering and rejuvenating experience.